GotoBaby.com

Gotobaby needed a powerful, fast, secure and flexible e-commerce solution, with the ability to interface with outside vendors, manfacturers, order fulfillment warehouses, and customers. Codeigniter was chosen for its unrivaled performance, and comprehensive model-view-controller architecture to allow for the required complexity.

The unique custom administrator area of this site allows the site owners to add products with complex conditional attributes, pricing levels and personalization options. Marketing tools such as on-the-fly hot-link categories, coupon codes, and social networking features are a few clicks away. Codecharge provided a way to rapidly build intiutive admin interfaces, sometimes allowing for robust new features to be implemented in minutes.

As Gotobaby sought to expand its presence in the baby gift market, an entirely new classifieds section was launched, allowing customers to sell used merchandise, submit blogs, and join discussions, giving its retail presence a unique and powerful edge in related social networking communities.

Technologies Used: Codeigniter, PHP, mySQL, phpList, Codecharge