Search Engine Optimization and Social Networking
No other area of web development is more shrouded in smoke and mirrors than search engine optimization. Many businesses find themselves simply guessing at what strategies will work, and many SEO specialists employ tactics that may get quick results, but do nothing for the long-term presence of your business.
The SEO strategies I use are designed to build your visibility so that your audience will dependably find you quickly. Using RSS, and integration with Facebook and Twitter, multiples your web presence across countless domains throughout the web, providing countless new backlinks to your site. Search engine friendly URL's are a standard in every site I produce, and measures are taken to protect from canonical url issues.
My SEO techniques are all "white hat" - that is, they will not give you a quick boost and then leave you penalized at the bottom of the results pages...I employ the recommended best-practices from the start of designing and coding your web pages, so that there is no need to compensate for bad architecture with black hat methods that may hurt your business in the long run.